The series revolves around Miguel Garza (Sebastián Rulli), a man who because of his physical attractiveness and mysterious way of being attracts anyone who knows him. He believes that everyone revolves around him, and no one can oppose his charms. In addition to being attractive, he is intelligent and a successful entrepreneur in business. For Miguel everything seems to take him to the top of the world, but without knowing it, his worst enemy will be ambition.[